How to Scale Your Rank and Rent Business
To scale your rank and rent business:
- Build sites before finding clients.
- Offer done-for-you packages or commission-based deals.
- Grow to 50 sites on your own.
- Hire General Managers to scale beyond 50 sites.
- Have General Managers handle call tracking, websites, and Google Business Profiles (GBP).
Step 1. Build rank and rent sites before finding clients
Build 2-3 rank and rent sites before finding clients. That way, you can offer a website that's already generating leads instead of asking clients to wait months for a new site to rank. This helps them see results right away and makes it easier to close deals.
Step 2. Offer done-for-you packages or commission-based deals
You have 2 main monetization models when scaling:
- Done-for-you packages - The client pays you $25,000 or $40,000 upfront for a pre-built ranked site that’s already generating consistent leads.
- Commission-based deals - You take 10%-15% of the revenue the leads generate.
DFY packages give you capital upfront to build more sites. Commission-based deals give you recurring revenue that grows as the client’s business grows. Choose the model that fits your business stage and goals.
Step 3. Grow to 50 sites on your own
You can grow and manage up to 50 rank and rent sites on your own. This includes tracking calls, maintaining websites, managing Google Business Profiles, and handling client relationships.
If each site earns $1,000 a month, 50 sites can generate about $50,000 in monthly recurring revenue. That's usually when you can bring in help.
Step 4. Hire General Managers to scale beyond 50 sites
Hire General Managers once you grow beyond 50 sites because it becomes hard to manage everything on your own. Ippei tried scaling on his own but found it difficult to keep all his sites up to standard because of the heavy management workload.
Make these General Managers equity partners instead of employees or virtual assistants. They oversee the day-to-day operations of your portfolio, so both of you have a shared interest in growing the business.
Step 5. Have General Managers handle call tracking, websites, and Google Business Profiles (GBP)
Make General Managers responsible for 3 core areas:
- Callsling (the call tracking software) - Track incoming calls and make sure commissions are paid correctly.
- The websites - Keep the sites optimized and ranking in search results.
- Google Business Profiles (GBP) - Monitor reviews, messages, and profile updates.
If any of these areas are neglected, the sites can stop generating leads. By delegating these responsibilities to General Managers, you free yourself up to focus on high-level strategies like finding new niches, acquiring new clients, and growing the business.
Scaling Timeline and Income Progression
Start with 1 site generating $500-$3,000 per month. Build 2-3 more sites in advance. Offer done-for-you packages or commission deals to secure clients. Scale to 5-10 sites, then 20 sites, then 50 sites.
At 50 sites generating $1,000 per month each, you have $50,000 per month in recurring revenue. This is where you bring in your first General Manager partner. They take on the day-to-day management workload while you focus on growth.
With a General Manager handling operations, you can now build to 100, 150, or more sites. Each General Manager can manage 50+ sites, so two General Managers can manage 100+ sites. Three General Managers can manage 150+ sites.
What Else Do I Need to Know About Scaling Your Rank and Rent Business?
Why should I build sites in advance?
You should build sites in advance because this removes the waiting period between clients. Instead of a client waiting 3-6 months for a site to rank, you hand them a pre-built, ranked site that is already generating leads. This accelerates their ROI and makes your offer much more attractive.
How do I find General Manager partners?
You find General Manager partners by networking. They are typically people who have experience in the rank and rent business or local lead generation. They understand the model, have managed sites before, and are ready to take on operational responsibility. Look for people with a track record of success and the drive to build something bigger.
What happens if your General Manager underperforms?
If your General Manager underperforms, your partnership agreement should outline performance expectations and what happens if those expectations are not met. Make sure both parties have clear accountability. If a General Manager is not maintaining the sites properly, you need to address it immediately because poor performance affects your reputation and revenue.
What should I pay a General Manager?
You should pay a General Manager a percentage of the revenue from the sites they manage. This aligns incentives as they make more money when the sites perform well. The exact split depends on your negotiation, but it should be attractive enough to motivate them to perform.
What Steps Should I Follow Before Scaling My Rank and Rent Business?
Before scaling your rank and rent business, you need to find a profitable niche, build your first website, and monetize.
Where Can I Get Rank and Rent Coaching?
You can get rank and rent coaching through Ippei's Rank and Rent program. In it, I teach you how to start your business and then scale beyond 50 sites using General Manager partnerships. You will learn how to structure partnerships, how to delegate effectively, how to maintain quality across 100+ sites, and how to build a business that runs without you. Over 7,400 members have used these strategies to build profitable rank and rent businesses. You can learn the exact same strategies to scale your own portfolio to 150+ sites and beyond rank and rent.
Ippei Rank and Rent Coaching
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